Rooted in the brand’s heritage of refined utility, the BR Classics collection reintroduced elevated essentials — from crisp poplin shirts and structured trenches to tailored denim and modern safari silhouettes.

The campaign blended heritage storytelling with fresh, minimalist visuals designed to resonate with a new generation of style seekers. I worked across concept development, campaign design, digital content, and art direction to ensure every touchpoint felt intentional, aspirational, and distinctly Banana Republic.

WEB | SOCIAL | VIDEO | ECOM | EMAIL