SOLAIRE

For the launch of Solaire, I am leading the creative direction for this ultra-luxe sunscreen that merges broad-spectrum UVA/UVB protection with a gradual, sun-kissed bronzing effect. Infused with Mediterranean fruit extracts, its lightweight, hydrating formula perfects and illuminates the skin, positioning Solaire as both a premium beauty essential and a category disruptor.

BRANDING | PACKAGING | POSITIONING | VOICE | CONTENT | CAMPAIGN